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Feb 26, 2007

Today’s news event: Microsoft apparently sponsored another guerrilla marketing campaign that involved a using a “competition grade” car audio system to promote its Zune DAP by blasting tunes in a residential New York City neighborhood at 3am.

As might be expected, some of the residents in the affected neighborhood aren’t pleased. Of course I don’t know what’s worse - the fact they were blasting music at 3am, or the fact MS apparently chose to blast Justin Timberlake’s music at 3am.

[thanks Heather and Gizmodo]

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